New Year’s resolution: Becoming an entrepreneur

Etch Business, Tools for Growth

New Year’s resolution: Becoming an entrepreneur

No Comments 02 February 2012

Have you made New Year’s resolutions? How about starting your own business? Tough economic times like these are a paradise for entrepreneurs as opportunities are arising aplenty.

Steve Jobs

Etch Business, Recommended Reading

Steve Jobs

No Comments 28 November 2011

From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In “Steve Jobs: A Biography,” Isaacson provides an extraordinary account of Jobs’ professional and personal life.

6 Steps to Scoring PR for Your Business

Etch Business, Sales & Marketing

6 Steps to Scoring PR for Your Business

No Comments 16 November 2011

Every business owner wants to see their products, services or expertise featured in the media. After all, positive editorial coverage is an incredibly valuable endorsement of all your hard work and can bring in a tonne of sales.

Choosing your ideal ‘internet partner’, internet business partner that is!

Etch Business, Sales & Marketing

Choosing your ideal ‘internet partner’, internet business partner that is!

3 Comments 08 November 2011

How do you choose a suitable website designer for your small business? A basic guide for small business owners in New Zealand who are currently at the stage of wanting to establish or grow their businesses online.

Tips to becoming a successful freelancer or consultant

Etch Business

Tips to becoming a successful freelancer or consultant

No Comments 22 October 2011

Whether you’ve lost your job due to the recession or are simply looking for something new, becoming your own boss can be a rewarding change of pace.

Shift up a gear in your business with social media!

Etch Business, Sales & Marketing

Shift up a gear in your business with social media!

No Comments 22 March 2011

Social media hasn’t convinced everyone but for the majority it has, including myself. The issue is in the understanding of exactly how social media can benefit your business and how to go about creating your social media community.

The Life and Times of a Brown Paper Bag by Kevin Milne

Recommended Reading

The Life and Times of a Brown Paper Bag by Kevin Milne

No Comments 07 January 2011

Beloved television star of Fair Go, Kevin Milne’s memoir is funny, insightful, incisive, moving and all-round entertaining. He talks of his long television career – 40 years – including 25 years of the long-running, top-rating Fair Go.

Avoiding Boiling Point: Stress Management Tips for Business

Etch Business

Avoiding Boiling Point: Stress Management Tips for Business

No Comments 30 November 2010

Stress is naturally occurring in all of our lives and unfortunately cannot be eliminated altogether. However contrary to popular belief stress is not always an entirely negative thing.

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