I love getting ‘naked’, and I don’t mean removing my clothes. If that’s what you were thinking, get your mind out of the gutter!
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Etch Business, Sales & Marketing
Quick Branding Tips
When considering your brand or re-branding these are some of the main things to consider…
Etch Business, Sales & Marketing
Push Vs Pull Marketing
Today I want to talk about the difference between “Push” and “Pull” marketing, how they are different, and which one should you be using.
Etch Business, Sales & Marketing
What is Brand?
When I talk about brand many people think I’m talking about their logo. But brand is much more than a logo. Brand is a promise, the big idea, and the expectations that reside in each customer’s mind about a product, service, or company.
Etch Business, Sales & Marketing
NAMING 101: Naming your brand or business
Great names are a powerful branding force that can work to differentiate you from your competitors, provide creative marketing inspiration, sell a benefit and emotionally connect with customers.
Etch Business, Sales & Marketing, Tools for Growth
How to build your brand with no budget
You know what gets me excited? Today it is possible to build an amazing brand, even a ‘household name’ with a media budget of zero dollars.
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