Every business owner wants to see their products, services or expertise featured in the media. After all, positive editorial coverage is an incredibly valuable endorsement of all your hard work and can bring in a tonne of sales.

Social media hasn’t convinced everyone but for the majority it has, including myself. The issue is in the understanding of exactly how social media can benefit your business and how to go about creating your social media community.

Everywhere you look people are networking. You’re on LinkedIn now, networking. You have sushi with an old colleague, networking. Tomorrow, you’ll be meeting a friend for coffee, once again, networking. But are you really networking, or are you just socialising?

Most NZ businesses are dabbling in online marketing; typically they will be running AdWords and do occasional email marketing. Here’s a guide for these businesses and those new start-ups targeting NZ web traffic that have a functional website.