User statistics:
4500 unique users per month on average
Target Audience:
Entrepreneurial New Zealanders aged 18 – 35
Gender:
Male and Female alike
What is Etch Magazine?
Etch Magazine is New Zealand’s number one online Business and Lifestyle Magazine for young kiwis created to inspire and promote New Zealand’s young business owners and entrepreneurs. Etch Magazine is the only online magazine offering fresh business and lifestyle content written for young business owners by young business owners.
Article topics include Business, Eco & Lifestyle, Fashion & Arts, Technology & Design, Entertainment as well as business success stories and news relevant to the etch audience. All articles are written by young kiwis for young kiwis giving etch a unique point of different in its ability to get up close and personal with young adults in New Zealand.
Who are Etch readers?
Etch readers are young, dynamic, creative and culturally aware. They are generation Y, brand conscious and can be found interacting often through various social networking platforms such as facebook, twitter and linkedin. Friends and family are important, as is protecting the kiwi way of life. They are proud to be kiwis and support things kiwi made.
What is the Etch brand?
Etch’s vision is to be New Zealand’s largest and most successful young business brand by the year 2012. Etch Magazine aims to be a user focused company offering its audience free usability and the added ability to interact through author profiles and article sharing. Etch will also be launching its very own B2B social networking platform and will be hosting a series of local community events to help bring the etch community together. The Etch point of different lays in its core competency to have personal relationships with New Zealand’s young entrepreneurs, start-ups and business owners. Etch is made in New Zealand for young New Zealanders to enjoy.
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